Health Communication

Reports, Articles, Resources, and Planning Tools

Background / Introduction

Public Health Agency of Canada: Canadian Best Practices Portal: Communication
Centers for Disease Control and Prevention: Gateway to Health Communication & Social Marketing Practice
The Canadian Internet 2014 Facts

Hutchinson, P., & Wheeler, J. (2006). The cost-effectiveness of health communication programs: what do we know? Journal of Health Communication, 11 Suppl 2(January 2015), 7–45.

Social Media and Public Health

National Collaborating Centre for Healthy Public Policy: Social Media in Public Health
Wellington-Dufferin-Guelph Public Health: Social Media Toolkit for Ontario Public Health Units
CDC Social Media Tools, Guidelines & Best Practices July 2011.

Social Marketing and Public Health

European Centre for Disease Prevention and Control: Evidence Review: Social Marketing for the Prevention and Control of Communicable Disease
Quigley and Watts Ltd (NZ): What Works in Social Marketing to Young People
Crawshaw, P. (2013). Public health policy and the behavioural turn: The case of social marketing. Critical Social Policy, 33(4), 616–637.
Langford, R., & Panter-Brick, C. (2013). A health equity critique of social marketing: where interventions have impact but insufficient reach. Social Science & Medicine (1982), 83, 133–41.
Blog: On Social Marketing and Social Change

Other New Technologies and Public Health

Head, K. J., Noar, S. M., Iannarino, N. T., & Grant Harrington, N. (2013). Efficacy of text messaging-based interventions for health promotion: A meta-analysis. Social Science & Medicine (1982), 97, 41–8.
Holloway, I. W., Rice, E., Gibbs, J., Winetrobe, H., Dunlap, S., & Rhoades, H. (2014). Acceptability of smartphone application-based HIV prevention among young men who have sex with men. AIDS and Behavior, 18(2), 285–96. doi:10.1007/s10461-013-0671-1
McCarthy, O., Carswell, K., Murray, E., Free, C. J., Stevenson, F., & Bailey, J. V. (2012). What young people want from a sexual health website: design and development of Sexunzipped. Journal of Medical Internet Research, 14(5), e127.

Planning and Practical Tools

Banfield: Public Health Agency of Canada: Awareness Campaign Materials: Resource Guide
U.S. Department of Health & Human Services: Making Health Communication Programs Work
Rothman, A. J., Bartels, R. D., Wlaschin, J., & Salovey, P. (2006). The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice. Journal of Communication, 56(s1), S202–S220.
Garcia-Retamero, R., & Cokely, E. T. (2013). Communicating Health Risks with Visual Aids. Current Directions in Psychological Science, 22(5), 392–399.

Ontario Agency for Health Protection and Promotion (2012): Health communication message review criteria [Temperamental link; if it does not work, try again later]

Evaluation

Public Health Ontario: Health Communication Outcomes [Temperamental link; if it does not work, try again later]
European Centre for Disease Prevention and Control: A literature review on health communication campaign evaluation with regard to the prevention and control of communicable diseases in Europe

Crutzen, R., Roosjen, J. L., & Poelman, J. (2013). Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual health. Health Promotion International, 28(1), 36–42.

Specific Topics – Mental Health

Specific Topics – Sexual Health

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Library Card: Borrower Registration Form (PDF)

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